4G Phones Trends

The ideas showed in the article published in the Wall Street Journal on June 19, 2012, gave the idea to summarize the perspective 4g phones trends in 2012. The authors have stated the positions of Google and Apple as the main rivals at this moment. The idea is proved by recent sales data of these giants.

1) As for the WSJ data, the current share of Apple and Google on the global smartphone market is about 80 percent.

2) According to the statistics of 2012, about 490 million smartphones were sold of over 1.4 billion phones sold this year. The projected figure for smartphones for the next 5 years is about 1 billion.

If you see the trends of the decreased share of RIM or Nokia (see our more recent article about 4g phones trends published in January 2012), the increase in demand for smartphones is substantial.

3) The authors in the WSJ also think that Google’s measures on the market are underestimated by many other cell phone manufacturers. They say Google made 59 percent of smartphone shipments worldwide. That’s about 23 percentage point increase as compared with the previous year data.

The idea is that after acquisition of Motorola Mobility Holdings Inc. for the sum of $12.5 billion, Google will certainly pay attention to hardware issues and promotion of Android gadgets.

4) As people who are familiar to the matter say that Google has accelerated plans to launch alternative solution to Siri, Apple’s virtual assistant, which gives the opportunity to search the info in another way than search box by Google.

5) Google is constantly improving not only services, but it also launches its own devices. E.g., a new inexpensive Android tablet is expected to be unveiled in the coming weeks.

As for our point of view about 4g phones trends in 2012, you cannot dismiss the Samsung’s increased share on the smartphone market, especially with its recent flagship phones – Galaxy Note, Galaxy S2 or Galaxy S3. Samsung should be considered as one of the most powerful rivals to Apple and Google.