Telecommunications Companies Deny The Use Of The Mobile Customer Areas?

Telecommunications providers are involved in the proliferation of smart phones, but do allow yourself to be mostly an optimized mobile experience to the customer areas.

Only one third of the framework of the PASS study, "Online telco 2012" studied telecommunications provider can provide an optimized mobile devices for access to the Customer Portal. It never has access to the entire client area, but is granted only to a small region. The compatibility of the closed area for all popular smartphones can be guaranteed only by a sixth of the telecommunications provider.


Source: Viktor Mildenberger / pixelio.de
The following providers, including fixed, mobile and cable operators, have been studied within the framework of the PASS study:

• 1 & 1
• BASE
• congstar
• Kabel BW
• Cable Germany
• O2
• great call
• Tele Columbus
• Telecom
• Unity Media
• Versatel
• Vodafone
Due to the steadily progressive proliferation and extensive usability of smartphones are mobile services is of crucial importance for all service providers. According to a comScore study from February 2012, 37% of German population, have a smartphone - and counting. "We recommend that the telecom operators to optimize specifically for the customer to key areas such as fault information, news or billing information for mobile page views. This is a simple module for customer satisfaction and related customer loyalty. "Said Biju Pothen, Head of Business Unit Telecommunications at PASS. "It's amazing that this development of telecommunications providers under investigation does not enjoy high priority."

The PASS study "on-line telco 2012"

The study "on-line telco 2012" is based on the expert examination of twelve of the best-known telecom portals in Germany. These providers will be measured on a comprehensive catalog of criteria examined the sales process from the information on the consultation to conclusion. This product can be analyzed in the categories of Internet and home telephone, mobile Internet and mobile telephony and television in more detail. In addition, services can be viewed on the websites and contact details, the e-mail contact in a mystery-mailing analysis is examined closely. Finally, the usability of web pages for flow navigation, presentation and accessibility in the analysis. Completing the study by the idea of ​​trends and the identification of best practices.